Bowen Craggs gTLD seminar
David Green, Project Manager at Valideus, recently presented to members of the Bowen Craggs network of corporate web directors and managers.
The afternoon explored the background to the gTLD initiative, types of prospective applicants, business models and innovation in digital services, the implications for brands, and managing the complexities of the ICANN application and evaluation processes.
A lively discussion ensued amongst participants, with lots of questions being asked.
An article, ‘What’s to fear about a new address’ covers the topics discussed, and concludes that the new gTLDs are “not something any large organisation can ignore”.