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How brands are changing the world of domains: recent dot brand use cases

10 April 2017

We've just completed our April research on dot brand usage for the Dot Brand Observatory and thought we'd share some of the highlights with you.

Dot brand domains continue their qualitative and quantitative growth. There are now 122 brands actively using their dot brand domain; 6,505 domains have now been registered by brands in their Top Level Domains, 3% growth compared to February 2017; and 761 actual websites are published on these domains, representing an increase of 6%.

The last two months has seen several new dot brands go-live and we've produced this brief slide deck to share with you so you can see some of the more interesting use cases.

The full data is stored and freely available at 

If you have any questions regarding dot brand domains and their usage, do please get in touch.