TEL: +44 (0) 20 7421 8299   EMAIL: info@valideus.com

New .google launches

19 May 2017

As one of the leading technology companies in the world, new .google registry launches are always eagerly anticipated and closely scrutinized.

May 2017 saw the launch of two new .google sites:

standards.google is a closed site with restricted content, most likely only accessible to Google employees.

ai.google is an interactive information site dedicated to Google’s work on artificial intelligence. Interestingly then Google has also registered google.ai which is an identical duplicate site. .ai is the Internet country code top-level domain (ccTLD) for Anguilla.

These two new launches mean that Google now has six active .google sites in total. With each Dot Brand launch, we are starting to see a range of differing approaches. Google appears to be using their .google registry for a combination of information sites (registry.google; environment.google; blog.google; ai.google) and single use sites (domains.google; standards.google).